Laura Balboa


Interaction designer, independent researcher, radio producer, media artist, and linguist (in time investment order).

I use interaction design to analyse, connect, and improve the space and processes between humans developing and using technology.

Based in Sweden, I work as Product Delivery Manager (2021-present) facilitating products and services development (R&D) at Arduino
As an independent researcher I investigate about experimental music and sound with a gender perspective in Mexico and Latin America. I produce and host a radio show for community radio in Radio Nopal called Bulla.  Archive/past episodes 

As a media artist I have produced mixed media, net and code poetry, Internet geopolitics: infographics and interactive installations, sound art, and art teaching in prison facilities.


Journey And Experience


For more than two decades as a designer I have worked with:

2000-2012: visual communication → branding → art direction → editorial design → project coordination → digital and web design → interaction design 
2013-2021 (Arduino AB, Arduino SRL Global): communication design → user experience → design operations → interaction design → customer centricity → management

A summary of my best design experience so far: 

As Design Operations Manager in 2019, I helped scale and build the very first global Design Unit at Arduino, an international team made of ≥15 designers with diverse competencies and seniority levels during the acceleration phase of the company.
In 2021 and after some time as the Manager of the Design Team,  I codesigned my new role with the top tier of the organisation to include IxD as a strategy to improve key areas of Arduino’s R&D. 

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I am also an open-source technology advocate. 
 
La tlayuda siempre ayuda.  
Shilaa' ndi' diidxazá


 Twitter
  Soundcloud, Radio Nopal,  Podcast, Discogs, Mixcloud

  A new portfolio may come soon. Contact me for requests in the meantime. 

Send tlayudas to:
info[at]laurabalboa[dot]com